Research data is collected via surveys of random samples of anonymous individuals.  Surveys are conducted by independent third-party polling firms.

Important disclaimer: If you voluntarily take one of our online assessments, note that in reporting the results of your assessment, we will mention possible interpretations that have a basis in statistical research.  Any sponsors of linked research, the polling companies, as well as the individual researchers who have contributed to this site, make no claim for the validity of these suggested interpretations.  If you are unprepared to encounter interpretations that you might find objectionable, please do not proceed further.  You may prefer to examine our FAQ page before deciding whether or not to proceed.

You can contact our Director of Research and the Peyton Storey Research Team (research@peytonstorey.com) for answers to pertinent questions about the research.

We support, via recurring donations, the following organizations that provide us with research, information and data through direct, open source and other means:

• University of Pennsylvania – “America’s first university, Penn has a history that dates back to 1740 and shares many ties with the colonial city of Philadelphia and the birth of our nation”
• Pew Research Center – “a non-partisan fact tank that informs the public about issues, attitudes and trends shaping the world”
• DPLA – the Digital Public Library of America
• Center for Open Science – “Our mission is to increase openness, integrity, and reproducibility of research”
• The Nature Conservancy – “is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people”
• Columbia Journalism Review – “CJR’s mission is to be the intellectual leader in the rapidly changing world of journalism. It is the most respected voice on press criticism, and it shapes the ideas that make media leaders and journalists smarter about their work”
• Media Bias/Fact Check – “dedicated to educating the public on media bias and deceptive news practices”

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